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UNVESNO
Location: YCC, Guangzhou, China
Date: 2022
Design Brief:
The fashion brand UNVESNO was founded in 2018. The name comes from the French phrase "un vestiaire noir", which means a black wardrobe. Through the combination of vintage and contemporary elements, the brand creates a timeless sense that extends beyond time and space, perfectly reflecting the brand’s design concept.
From the moment time stops, the body ceases to change, there is no sound, there is no further reaction from the surroundings. The constant reflection in the mirror creates an infinite reproduction and extension of the reflected objects, blurring the boundaries of space and time. "Vintage" represents things from the past, while "Futuristic Vintage" represents the future as it was imagined from the past. When entering this space, the experience will be like being suspended in time, the feeling of déjà vu yet never experienced before. Different materials convey different periods of time, encouraging customers to immerge in their imagination and feelings. This gives customers a lasting impression and showcases the brand's imagination for the future while inspired by the past.
Date: 2022
Design Brief:
The fashion brand UNVESNO was founded in 2018. The name comes from the French phrase "un vestiaire noir", which means a black wardrobe. Through the combination of vintage and contemporary elements, the brand creates a timeless sense that extends beyond time and space, perfectly reflecting the brand’s design concept.
From the moment time stops, the body ceases to change, there is no sound, there is no further reaction from the surroundings. The constant reflection in the mirror creates an infinite reproduction and extension of the reflected objects, blurring the boundaries of space and time. "Vintage" represents things from the past, while "Futuristic Vintage" represents the future as it was imagined from the past. When entering this space, the experience will be like being suspended in time, the feeling of déjà vu yet never experienced before. Different materials convey different periods of time, encouraging customers to immerge in their imagination and feelings. This gives customers a lasting impression and showcases the brand's imagination for the future while inspired by the past.